Panama Launches New International Tourism Campaign

Panama kicked off its international tourism campaign today, Wednesday, hoping to draw two million visitors this year.

The new slogan: “Unimos al Mundo”, which translates directly as “We Unite the World”, and converted by tourism authorities to “Where the Worlds Meet” in English.

Tourism Minister Salomon Shamah said that a bargain $600,000 was invested to produce the television ads for Panama’s new tourism campaign. Placing the ads city by city based on a detailed market study will cost over $4 million by year’s end 2011.

“If we want the campaign to be seen, we have to by air time, space,” Shamah said. “We have to compete if we want to attract tourists.”

There is also an internal tourism campaign called “Discover Your Interior.”

See Also: Panama Ranks 67th in 2010 Country Brand IndexPanama Brings in Nation Branding Specialist


  11 comments for “Panama Launches New International Tourism Campaign

  1. Dr. Burt McKinley
    May 20, 2011 at 5:21 pm

    Another somewhat dull slogan.

  2. May 20, 2011 at 8:00 pm

    What would you suggest?

  3. May 23, 2011 at 8:15 am

    $600.000 Come on! Another rip off!
    I think the first thing Panama should do is stop to LIE to people. I have heard so many people saying they will never come or invest again in Panama. The service is very bad, people are very slow, noisy, they have no courtesy, are rude.
    Plus our Minister of Tourism can’t even go to USA to promote Panama because he is or was in Drug traffics and has no visa. He should resign but we all know that is never going to happen!
    I am SO ashamed to be Panamanian!
    Few ideas to have a nicer Panama:
    -Educate people to get rid of their garbage in the right place
    -Learn courtesy and give a good service to their customers
    -Have a big campaign to sterilize street cats and dogs
    -Stop cutting every single tree they see
    -Stop all those constructions! This is not NYC!
    -Stop honking

    That would be a cheaper campaign and will attract people by itself to Panama.

  4. samantha
    May 23, 2011 at 1:40 pm

    awwww im so far away from my homeland mmmm make me cry…thank for the videos…i love you Panama

  5. Dr. Burt McKinley
    May 23, 2011 at 8:28 pm

    I’d go with:

    Panama: It’s neither here nor there.


    Panama: It’s not what you expected.

  6. DrJ
    May 24, 2011 at 5:50 am

    Where the world passes through might be more fitting.

  7. Dr. Burt McKinley
    May 24, 2011 at 9:55 am

    Panama: Where humans have torn the world apart.

  8. June 4, 2011 at 8:54 am
  9. Donald Duck
    June 12, 2011 at 9:29 pm

    Panama: Right between Costa Rica and Colombia.

  10. William Buxton
    June 25, 2011 at 10:38 am

    “Panama Mediocre – where low expectations are almost met”

    Shamah is joke, not only a criminal, but also ripping this country off as part of Martinelli’s crooked administration!

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